Africa's Big Seven (AB7) is the biggest food expo in Africa. Africa's Big Seven derives its name from the seven different and specific industry sectors that make up the exhibition profile.The seven sectors are Agrifood, Foodtech Africa, Drinktech Africa, Foodbiz Africa, Interbake Africa, Pan Africa Retail and Retail Solutions.

On 13th July, Topservice group first had a connecting-flight from Shanghai to Hong Kong, then flew to Johannesburg from Hong Kong, and Topservice group finally arrived in Johannesburg after 17-hour flight. Then, we got the preparation-work done for the coming show.

The show is started on 15th July. Owing that the first day of the show was Sunday, now work-days, there were only a few professional visitors. Nevertheless, it is worth mentioning that the professional visitors of this three-day show were of considerably high quality despite low visitor flow rate. Fortunately, most exhibitors felt good about this show. Usually, South Africans would decide to purchase only when the high-quality of products and credible character of the staffs really impressed them. Therefore, the overall effect would be more or less reduced.

Relatively speaking, there is a very big market space of food ingredients in South Africa. The stands of food ingredient exhibitors had got more visitors, when compared with others. Meanwhile, it shows that candy stuffs and sweet food has got a huge potential in South Africa's market. At the show, many sweeties exhibitors from Thailand, India, America, Turkey, Malaysia etc. were quite popular among visitors, the buyers who came to our Topservice's stand were more likely to ask the info about sweet food, and many buyers said that they were expecting to see more sweetie companies on our website.

All in all, Topservice group had got a fruitful harvest in the three-day Big Seven. Thanks to its considerable effect, the Big Seven attracted various high-quality food and buyers. Therefore, a lot of exhibitors had received many purchasing orders. What's more, the brands of exhibitors had been well promoted in the show, and the cooperative concept of Chinese food trade had been well accepted by people.

After the show, the Topservice group had organized our clients to have sightseeing in South Africa. Then we safely arrived at Shanghai Pudong International Airport on 20th July. The South Africa travel perfectly ended.